Website and SEO Pricing for Small Businesses
Published openly, with the total you will actually pay — not a “from” figure that turns into something else on the first callMost agencies will not put a price on a page. We understand why — every job is different and nobody wants to be judged on a number out of context. But for a small business owner trying to work out whether this is even affordable, a website full of “contact us for a bespoke quote” is useless. So here is what we charge, what changes the figure, what is included, and what the realistic first six months costs.
No VAT to add. We are not VAT registered, so the figure you are quoted is the figure you pay — a real 20% difference against most agencies showing the same headline number.
- UK‑Wide, Remote‑First
- From £100 Per Month
- No VAT To Add
- Hosting Included
Three Ways to Work With Us
All three carry a six-month minimum term. All three include hosting and a dedicated phone number.
- £100
Per month, from
SEO & AI Search
For a business with a website that needs to be found. The optimisation work, done monthly.
- Full website and digital audit
- Page structure and content work
- Technical SEO and schema
- Google Business Profile and citations
- Hosting included
- Dedicated phone number included
- £300
One-off build, from
New Website
For a business starting from nothing, or replacing something that was never built to be found.
- Three pages: home, about, contact
- Mobile-first and search-ready
- Copy written for you
- Structured data built in
- Supplied with a six-month SEO plan
- Larger builds quoted on scope
- £150
Per month, from
Combined Package
For a business that wants the site to keep growing rather than being finished and left alone.
- Everything in the SEO plan
- Continual website development
- New pages added as needed
- Ongoing monitoring and reporting
- Hosting included
- Dedicated phone number included
What You Will Actually Pay
The six-month commitment, totalled honestly. These are entry-level figures — larger sites and more competitive terms cost more.
- You already have a website on our platform SEO plan at £100 per month × 6 months £600 over six months
- You need a new website £300 build + SEO plan at £100 per month × 6 months £900 over six months
- You want ongoing development too Combined package at £150 per month × 6 months £900 over six months
- New website plus ongoing development £300 build + combined package at £150 per month × 6 months £1,200 over six months
We publish the totals rather than only the monthly figure because “websites from £300” is a genuinely misleading way to describe a £900 commitment, and you would find that out on the first call anyway. Better you know now and decide whether it is worth your time to ring.
What Decides Where You Land in the Range
Two things, mainly.
How many pages your site has. A five-page site takes less work to audit, restructure and maintain than a fifty-page one with location pages and a blog archive. This is the biggest single factor and it is straightforward to establish before we quote.
How many search terms you want to compete for, and how hard they are. Ranking a single service in one town is a different job from competing nationally across six services. A competitive national term needs sustained content work; a local term with three serious competitors often does not.
What does not change the price is which trade you are in. There is no sector premium — a fabrication business and a flooring retailer pay the same rates for the same scope.
We will give you a firm figure after looking at your site, not a range that moves once you are committed.
Included at No Extra Cost
Things other agencies commonly charge separately for.
-
Hosting
Inside the monthly fee while a plan is active. Nothing separate to arrange, no renewal invoice arriving out of nowhere.
-
A Dedicated Phone Number
A local landline or freephone number if you want one, so you can see what the website is actually generating. No extra charge.
-
The Full Audit
A complete review of your site and your wider digital presence at the start of every engagement, not sold as a separate product.
-
Copywriting
We write the content. You supply the facts. Being handed a blank document is the main reason website projects stall for months.
-
Schema and Structured Data
Built in from the start so search engines and AI assistants can read what you do. Not an upgrade tier.
-
Straight Answers
If something is not working we will tell you, and if you do not need something we will say so rather than adding it to the invoice.
After the Six Months
You are free to stop. There is no automatic rollover into another six-month term and no cancellation fee.
If you continue with SEO, everything stays exactly as it is — same monthly figure, hosting and phone number still included. If you stop the SEO but want to keep your website live, hosting and your number continue at £25 per month with no tie-in.
And if you want to leave entirely, your website and its content are yours. It sits on a professional website platform and any dedicated number sits with a call-handling provider — you can open your own accounts directly with each of them, pay them direct, and we will hand everything across at no charge. The one thing that is not a transfer is moving to a completely different platform, which would mean a rebuild by whoever you move to. We would rather say that plainly than have it surface awkwardly later.
One thing worth checking before you compare quotes: ask any agency whether their price includes VAT, hosting, and content writing. Those three are frequently excluded, and a £250 monthly fee that becomes £300 with VAT, plus £20 hosting, plus a content charge, is not the price it appeared to be. We are not VAT registered and the other two are included, which is why our figures look lower than they perhaps should.
Get a Firm Figure
Tell us your website address and what you want more of. We will look at the site, tell you honestly what it needs, and give you a specific price rather than a range.
Book a Free Consultation →Common Questions
How much does SEO cost per month for a small business?
Ours starts at £100 per month on a six-month minimum term, with hosting, a dedicated phone number and a full audit included. Combined packages with ongoing website development start at £150 per month. Where you land depends on how many pages your site has and how competitive your target search terms are.
What will I actually pay in the first six months?
£600 if you already have a website on our platform. £900 if you need a new site, or if you want the combined package. £1,200 for a new website plus ongoing development. Those are entry-level totals — larger sites and harder search terms cost more, and we will tell you the figure before you commit.
Do you charge VAT?
No. Zest Innovation is not VAT registered, so every price we quote is the price you pay. Against a VAT-registered agency showing the same headline figure, that is a genuine 20% difference — worth checking when you compare quotes.
Why is there a six-month minimum term?
Because SEO does not produce meaningful results in four weeks. Changes need to be indexed, tested and measured, and a fair assessment takes roughly two quarters. A rolling monthly contract would let us take your money without ever being accountable for an outcome.
Is hosting an extra charge?
No. Hosting is inside the monthly fee while a plan is active. If you stop the SEO after the minimum term but want to keep the site live, hosting and your phone number continue at £25 per month with no tie-in.
Do you offer a rolling monthly contract or a trial?
Not on the SEO work, for the reason above — a one-month trial of SEO would be a month of us taking money and showing you nothing meaningful. The free consultation before you commit is where you find out whether this is worth doing, and we will tell you if we think it is not.
Is there a cancellation fee after the minimum term?
No, and there is no automatic rollover into another six-month term. After the initial period you can continue, drop to hosting only at £25 per month, or leave entirely and take your site and number with you by opening your own accounts with the providers.
My site is on a different platform. Does that change the price?
It changes what we can do rather than what it costs. We work in depth on a single platform so we can implement changes ourselves. If your site is elsewhere, we can rebuild it on ours from £300, or work on off-site SEO only — Google Business Profile, directories, review platforms and backlinks. The audit establishes which applies.