Websites and SEO for Small Businesses
Search‑ready websites, SEO and AI search optimisation for small and start‑up businesses across the UKWe build websites that are structured to be found, and we do the search work that gets them there. Not a template rolled across hundreds of accounts, and not agency pricing built for companies with a marketing department — a small number of clients, worked on by hand, by someone who will learn your trade properly before writing a word about it. Trades, clinics and service businesses are what we know best.
From £100 per month with hosting, a dedicated phone number and a full site audit included. New websites from £300. No VAT to add. All of it published openly on our pricing page.
- UK‑Wide, Remote‑First
- From £100 Per Month
- No VAT To Add
- Hosting Included
What We Do
Four things. Most clients start with one and add another once the first is working.
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Website Design & Build
Mobile-first sites structured around what people actually search for, rather than around how your business happens to be organised. Built search-ready from day one so nothing needs rebuilding in eighteen months.
Web design for small businesses → -
SEO & AI Search Optimisation
Local, national and sector SEO, plus the work that makes your site readable and quotable when somebody asks an AI assistant for a recommendation. Not sold as two separate products, because it is not two separate jobs.
SEO services → -
Sector Specialisms
We learn a trade properly before writing about it. That means knowing which searches your buyers actually make, and which credentials you hold that should be on the site but are not.
Steel and metalwork → -
Lead Generation
Turning visibility into enquiries, and enquiries into work worth having. The part most SEO stops short of.
Lead generation →
Built for Small Businesses, Not Adapted for Them
There is a particular problem with being a small business buying SEO. The agencies that will take your money at a small-business budget are usually running a template across hundreds of clients. The agencies doing genuinely good work are priced for companies with a marketing department.
We sit deliberately in between, and we are open about how that works. Our prices are published on the website rather than held back for a sales call. We are not VAT registered, so the figure you are quoted is the figure you pay. Hosting, a dedicated phone number and a full audit are inside the monthly fee rather than added afterwards.
We are also comfortable telling you when you do not need something. If a page is already ranking well, we will say so and leave it alone rather than rewriting it to look busy. And if we do not think search is the right investment for your business right now, we will tell you that too — it is a shorter conversation, but a more useful one.
Sectors We Know
Where we have done the work, learned the trade and can point at the result.
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Steel & Metalwork
Fabricators, welders and structural steel firms. Four different buyers search for metalwork, and most workshop websites are built for one of them.
SEO for steel and metalwork companies → -
Flooring
Retailers, fitters and contract specialists. Flooring customers search by material and by brand long before they search for a flooring company.
SEO for flooring companies →
Beyond those two we work across trades and service businesses generally — landscaping, driveways and paving, fencing and gates, electrical, property maintenance, ear care clinics and aesthetics practitioners among them. Our client case studies cover what the work actually looked like in each case, in more detail than a logo strip would tell you.
Straightforward Pricing
SEO and AI search optimisation start at £100 per month on a six-month minimum term. New websites start at £300, supplied alongside a six-month plan — which makes the realistic first-six-months figure £900 rather than £300, and we would rather you knew that before you called than after.
Combined packages with ongoing website development start at £150 per month. Hosting and a dedicated phone number are included in all of them, there is no VAT to add, and after the minimum term there is no rollover and no cancellation fee. The pricing page has the full detail, including what you would actually pay over six months in each scenario.
Start With a Conversation
Tell us what your business does and who you want finding you. We will look at your site, tell you honestly what is holding it back, and give you a specific figure rather than a range.
Book a Free Consultation →Common Questions
What does Zest Innovation do?
We build websites and run SEO and AI search optimisation for small and start-up businesses across the UK, with a particular focus on trades, clinics and service businesses. Everything is delivered remotely, from £100 per month with no VAT to add.
How much does it cost?
SEO and AI search optimisation start at £100 per month on a six-month minimum term. New websites start at £300, supplied with a six-month plan, making the realistic first-six-months total £900. Combined packages start at £150 per month. Hosting and a dedicated phone number are included, and there is no VAT.
Do you only work with businesses in Nottingham?
No. We work UK-wide and everything is delivered remotely. Our clients are in Coventry, Cardiff, Sheffield, Derby, Rotherham, Leeds, Colchester, Essex and Nottingham among others. Local SEO for your area does not require us to be based in it.
What is AI search optimisation?
It is the work of making your website readable and quotable by AI assistants when someone asks one to recommend a business like yours. It involves structured data, named individuals, question-and-answer content and published pricing. It overlaps heavily with good conventional SEO, so it is included rather than charged separately.
Can you work on my existing website?
It depends on the platform. We work in depth on a single professional platform so that we can implement changes ourselves rather than just recommending them. If your site is on it, we can work on everything. If not, we can rebuild it from £300 or work on off-site SEO only. The audit establishes which applies.
Can you guarantee I will rank first on Google?
No, and neither can anyone else. Rankings depend on competition, your site's history and factors outside any agency's control. What we commit to is doing the work properly, showing you the data honestly, and telling you when something is not working rather than quietly continuing to invoice.
WHAT OUR CLIENTS THINK
“insightful advice and recommendations. I really appreciate their honesty and can happily recommend Zest Innovation for their fresh thinking”
Christopher L - Ghost Writer
“very open and frank feedback - sometimes you just need someone from the outside to observe and go through the customer experience to see where some simple online changes can make all the difference to your business ”
“Best sales & marketing firm I have ever worked with. We continue to have an ongoing relationship as they continue to deliver.”
Adam S - Nottingham Fencing
What type of businesses can you provide support to?
Most of the businsses we've worked with are trade service related but we have diversified into other areas. The main types of businesses and service providers we have helped included:
- Landscape Gardeners
- Mobile Mechanics
- Patio Installers in Leeds
- Artificial Grass Installers
- Aesthetics Clinics
- Ear Wax Removal Clinic
- Fencing Contractors in Cardiff
- Composite Gate Specialists
- A Derby Flooring Company
- Carpenter Derby
- Decking Company in Sheffield
- Tattoo Removal in Coventry
- Sports Massage Therapists in Coventry
- A Derbyshire Property Management Company
- Tiler
- Property Investment Advisor
- A Welder Starting their own Business
- 3D Printing Services
- Cleaning Company in Nottingham
- Artificial Grass Suppliers
- Aesthetics Training Courses
- House Clearance Companies
- Laser Clinic in Coventry
- Tree Surgeon in Colchester
- Metal Fabricators in Nottingham
- Commercial Carpet Fitters
- Electrician in Derby
- UPVC Spray Painters
- Nutritionists
- Skin Clinics
- Composite Fencing Suppliers
- Plumber in Derby
- Facial Aesthetics Clinic
- South Wales Property Maintenance Company
- Facial Clinic in Nottingham
- Paving & Driveway Specialist in Coventry
- Loughborough Fake Grass installer
- Facial Aesthetics practitioner
- Metal Gate and Railing Fabricator in Derby
- Audiologist in West Bridgford
- Driveway Contractor in Sheffield
- Tarmac and resin driveway Specialist in Rotherham
- Small Business Coaches
- Electric Gate Installers
- Renovation Company in Staffordshire
For more information about the ways we have helped our clients, please see our blog page.
Small Business Support
