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Lead Gen, Proposition Development and Revenue Generation Services

inspiration to think differently about your business
Here at Zest Innovation we focus on growing YOUR business. 
With over 20 years experience in new business generation and new product & service introductions, we are well placed to work with you to develop new customers, channels and income streams.

​To do this we provide two distinct services:
  • Lead Generation
Ideal for small to medium size businesses looking to grow by gaining new customers. Primarily by attracting and directing online customers looking for your service.
  • New Revenue Generation 
For medium to enterprise businesses. Proposition Development - supporting the introducing new sales channels, products or services. 

time for new approach for your business

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Lead Generation
As a small / medium business owner you have enough on your plate trying to complete customer orders, collect payments and manage staff & suppliers. You've probably started your business because you are great at what you do - but the lifeblood of any business is getting new business.
There are many companies out there offering website services, there are also many companies where you can build your own website for free. However, unless you are in the business of website business - then this is probably not best use of your time, skills or resources. But simply having a website does not in itself generate new leads.
At Zest Innovation we have a different approach to online lead generation - we will create and manage your website for FREE.
In return we look for a modest return for every lead generated or a % of converted orders - so you only ever pay for the new business you actually get from our lead generation site.
This approach provides a great opportunity to take the worry away from:
  • have I chosen the right website?
  • am I getting value for money?
  • am I paying something for nothing?
All leads are tracked, so there's no question about whether or not this approach is worth it.
To discuss the specifics relating to your business call 07872 590796 today, or complete the form to arrange a no obligation call.

What's holding you back?
open your mind to new ways of working
create new customers and products
New Revenue Generation - Proposition Development
We've had experience in a number of industries and can get under the surface of why the introduction of a new product or services, may have not worked as well as you had expected or can assist with piloting a soft launch.
Having fresh, independent eyes (and really importantly: ears) can provide invaluable insights into why a new product or service may or may not be your next Star, Question Mark or future Cash Cow. 
Have you previously launched a new product or service only to see it fail? Did sales fall well below forecast, was take up rates much slower than expected?
​Do fingers start pointing across departments as to why targets are not being hit - “it’s too expensive”, “the customers don’t like X”, “it also needs to do X before anyone will change” or “sales just have got behind this”.
Perhaps you are in a mature market and are worried about the new kid on the block disrupting your existing market share, so you want to start the exploratory process to keep you ahead of the competition and are not sure how best to approach concept design.
​Our experience and approach will reveal insights, which will help your organisation prepare for any strategic, channel or training changes, which may be required to successfully introduce new products or services.
Go to our Revenue Generation service page to understand more about our approach to proposition development and what you could expect to get from our service..
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