Electrical Contractors in Derby

When an existing client in Derby wanted to diversify and expand his business to offer wider services to customers we discussed the options with him. We decided that by creating and promoting electrical service business on a separate website this would lead to the best results in terms of inquiries.

The key would be focusing on electrician Derby, as this would be the most searched term for electrical services in the area. As the business owner wanted to offer and electrician services along with other key trade services under the heading of a group business it was key to use consistent branding across the new site. This was relatively easy as we had the template from is existing flooring and joinery service businesses.

To create a compelling website for electrical services we needed to understand all the services that they that the electricians within the group could offer. Whilst researching other similar businesses in the area it did reveal that more services and scope could be gained from his electricians by undergoing additional training and certification to offer certain testing services along with mainstream electrician tasks such as: rewiring, consumer unit installations and replacements, adding new sockets and light fittings, installing EV charging units along with installing additional power points to new rooms inside and outside of a property.

We then set about creating a new website and associated social media profiles to launch this business offering other standalone service but also to utilise I'm promoted as part of the group along with the other services being offered such as tiling, plumbing, floor laying and joinery.

A key part of the SEO strategy was, as always, to focus on good quality backlinks which would include articles discussing the benefits of using professional and suitably qualified electricians to carry out certain services around homes and businesses along with some background as the benefits of utilising those particular services. 

An example of such an article could be: Common Electrical Issues in Derby Homes and How Electricians Solve Them

The article would then include a description of what these issues would be and then explain how a qualified electrician would go about fixing these issues along with what the benefits would be once fixed. An introduction to such a blog would read along these lines:

Have you ever found yourself in the dark, quite literally, when the lights flicker or the power goes out unexpectedly? You’re not alone. Many homeowners in Derby experience electrical issues that can disrupt daily life and even pose safety hazards. 

As the backbone of modern living, electrical systems in our homes are crucial for everything from lighting to heating, yet they are often taken for granted until something goes wrong. With an aging infrastructure and the growing demands of technology, Derby homes face a unique set of electrical challenges that require professional attention. 

Understanding common electrical issues is the first step toward maintaining a safe and efficient home. Be it constant circuit trips, flickering lights, or outdated wiring, electrical problems can lead to bigger concerns if left unaddressed. In this article, we will explore the most prevalent electrical issues faced by Derby homeowners and illustrate the expert approaches electricians take to resolve these complications. Stay informed to keep your home powered without a hitch!

This would then lead into the article which would include a link back to the website. 

If you are a business owner and offer a diverse range of services in a particular location and are unsure of the best approach for gaining new customer and business simple get in touch today for a no obligation chat to set the wheels in motion.