Maximising the services of a tree surgeon in Colchester

We were approached by a tree surgeon based in Colchester to assist in getting more enquiries for the services he offered. Tree services were his main focus for both residential and commercial customers within about an hour's radius of Colchester, which included carrying out tree surgeon Clacton work too . As well as tree services, they were also able to offer various landscaping services such as paving and fencing too. Also, garden clearance was something that often came as part and parcel when removing cut tree branches, so this was also part of their offering. Whilst the business had been going for a number of years in Colchester, the amount of interest coming in was not at the level they had hoped to ensure that all members of the team would be able to be kept on and this was important for the business owner.

We researched the geographical area for relevant search terms and keywords before putting a website together aimed at generating an increased number of enquiries for their main tree services. Breaking down these services meant we could focus on generating enquiries for all the different skills of a tree surgeon. Clearly, tree felling, followed by full removal, is something that should only be done by qualified professionals; however, aspects such as tree cutting are also offered by gardeners and handymen who may think that having a saw or shears means that they can do the same job as a qualified tree surgeon. To some degree, they can; however, the key was to get enquiries for our clients so that they could then have some dialogue with customers and ensure them that having expert knowledge of trees would ensure their long-term health. Qualified tree surgeons know that certain types of cutting and pruning would enable clients to enjoy their tree garden more as other plants in the vicinity of the tree can gain access to more sunlight, and the tree itself would be less likely to become uprooted in high winds.

A client also wanted to attract enquiries for commercial tree services, and again, we were happy to do this for the area of Colchester and surrounding towns and villages. Their specialised equipment and team meant that they were well placed to handle large estate properties with many trees, and indeed, a number of jobs that they got were catering for this type of customer. 

Other services, such as handling tree preservation orders, and garden services such as stump removal and chipping, were also offered along with emergency tree removal.

Enquiries increased, and the business continues to enjoy a regular stream of enquiries due to its new website and social media activity.