Landscapers in Coventry

When We first started having discussions with DNA Landscapes it was to do with artificial grass installation in Coventry. Trust grew between DNA Landscapes and Zest Innovation and we discussed how to grow the number of inquiries and the breadth of inquiries coming in to DNA Landscapes.

DNA Landscapes had an existing website but there were very little leads being generated from it and as a result the owner of the company was spending significant amounts each month trying to generate inquiries through a number of different aggregator tradesperson sites. Whilst this did provide a few leads each month it was not providing the volume that the business owner wanted in order to grow his business further.

Whilst Zest innovation typically focuses on building new websites from scratch utilising the most appropriate URL to use DNA Landscapes had been trading for a number of years in and around Coventry and the owner wanted to utilise the existing branding associated with DNA Landscapes existing website.

We worked with the owner to migrate the domain name so that we could embark on building a complete new website focusing on relevant SEO targets that the owner wanted to focus on. Landscaping is quite a broad category in terms of tradesmen services and as a result of research that we had done on volumes of keywords searches in the area and the level of existing competition we also embarked on building a couple of other specific websites focusing on a couple of trades within the landscapers repertoire of services, in particular artificial grass and driveways. Other services that were kept as part of the main website included patios, decking installation, garden drainage solutions and garden fencing in Coventry.

DNA Landscapes had a wealth and abundance of photos from jobs done over the years but these had not been showcased in the online world so we also worked with the business owner I'm the best practise on social media platforms to start getting his fantastic work out in the public eye.

As a result of the services that we've provided there has been a significant increase in the number of inquiries that have come through as a result of the new website. It is a competitive area that requires ongoing collaboration to provide compelling content images and stories to let customers in the area know that DNA Landscapes is the go to landscaper in Coventry. The owner has a wealth of knowledge and has a passion for excellence so we are now adding a blog to his site to allow him to further showcase his experience which we expect will inspire people in their gardens and outdoor spaces.

Aside of the SEO and online work that we have done we constantly discuss other aspects of business best practise and processes to help manage the customer experience and resources.

If you are a landscaping business or provide some of the services that are landscaper covers and are interested in growing your business why not get in touch using the form below. Thank you.