Bringing a Tiling Service to Derby

When an existing client in Derbyshire wanted to grow and expand his business to offer tiling services to customers, we discussed the options with him. We decided that by creating and promoting a separate tiling business on a separate website would be most beneficial in terms of enquiries, especially after we conducted some search term research.

The key would be focusing on tilers Derby, as this would be the most searched term for tiling services in the area along with bathroom tiling. As the business owner wanted to offer tiling services along with other key trade services under the heading of a group business - it was key to use consistent branding across the new site. This was relatively easy as we had the template from his existing electrical and carpentry service businesses.

To create a compelling website for tiling services we needed to understand all the services that the tilers could provide. Whilst researching other similar businesses in the area, it revealed that more services and scope could be gained from his tilers. The business owner knew which areas would be most beneficial in terms of profitability and return on investment. The final focus of service areas included: kitchen tiling, bathroom tiling, and floor tiling. Whilst bathroom tiling would not on its own be the most profitable service, it would lead to larger projects with customers enabling the other services that the group offered to be included in one total project management package. Mosaic tiling, exterior tiling, and tile repairs also made up the additional tiling services for this business unit.

We then set about creating a new website and associated social media profiles to launch the tiling business as a stand-alone service but to also cross-promote it as part of the group along with their other services.

A key part of the SEO strategy was, as always, to focus on good quality backlinks, which would include articles discussing the benefits of using professional and suitably qualified tilers to carry out precise and high-quality tile installations around homes and businesses, along with some background on the benefits of utilising particular tiles installed by a professional tiler.

An example of such an article could be: Transform Your Home with Expert Tiling in Derby: What Professional Tilers Want You to Know

The article would then include a description of what the best tiling solutions would be and then explain how a certified tiler would go about installing these solutions, along with what the benefits would be once fitted. An introduction to such an article would read along these lines:

Are you looking for ways to enhance your home with stunning and durable surfaces? With modern interior trends and increasing demands for low-maintenance, high-quality finishes, choosing the right tiling solutions has never been more important. But are you sure you're making the best choices for your home?

As the demand for stylish and functional flooring and wall coverings grows, the tiling industry is evolving. Many homeowners in Derby are now seeking professional tiling services that not only improve aesthetics but also offer long-lasting durability. However, with so many tile options available, navigating this landscape can be overwhelming.

Tilers, as the experts in wall and floor finishes, have valuable insights into the best tiling options available to you. From ceramic and porcelain tiles to innovative installation techniques, understanding these solutions can not only enhance your home but also ensure a professional, long-lasting finish. In this article, we'll delve into the expert tiling solutions in Derby that every homeowner should know, as well as the crucial considerations that come from the tilers who install and maintain these systems.

This would then lead into the full article, which would include a link back to the website.

If you are a business owner and want to widen the range of services you can provide to customers in a particular location but are unsure of the best approach to attract these new customers, simply get in touch today for a no-obligation discussion to explore the options available.