Growing UPVC Spray Painting Services across the East Midlands

Expanding a Spray Painting Business

When we were referred to a spray painter from one of our existing clients we first wanted to understand more about his services, his target audience, and his future growth plans.

Once we had a good idea of each of these we started planning how to help. Existing enquiries were coming through social media, which the business owner was quite competent in, providing enough business to keep things ticking over. However, this business owner had ambitions to develop a team of spray painters that would allow him to become an owner of the business rather than a sole operative.

We established what geographical coverage would be acceptable based on time cost and margins gained from the work. They established that as well as Nottingham, spray painting Derby and Leicester would also be good locations to target along with some towns within this area, this would also imact how we would ddress upvc spraying near me enquiries.

We also wanted to understand what could be painted and whilst we knew we would need to build a website to start getting real data we would structure the site to include some key service areas such as:

• Spray painting kitchen cabinets
• Spray painting UPVC front doors
• Window spraying
• Commercial spray painting e.g. shop fronts
• Garage door resprays
• spray painting conservatories
• Bedroom wardrobe spraying
• UPVC gutter and soffit spray painting

Once live we start gathering data and then start tweeking the site to gradually start gaining enquiries for what the people are searching for and where. As it is often surprising that even from two towns close to each other one will favour a search term such as 'shopfront spraying Grantham', whereas another will choose 'shop front spray painting'.

The one aspect about this particular service is that it is still in its infancy to some degree and therefore is not commonly searched for. Nor are many people aware of the transformation that professional spray painters can make to a property and what massive savings can be made compared to replacing the existing item. For example, replacing all the UPVC windows in a house can cost several thousand pounds whereas a full house window respray can cost less than 1000 pounds. A huge difference in cost savings yet the same visual impact to influence the kerb appeal of a property.

We continue to work with the client to gradually grow enquiries across the East Midlands in a steady fashion that will allow for gradual expansion of the business. To find out more simply provide your details below to arrange for a no-obligation discusssion.