Office and Home Renovations, Extensions, Conversions and Property Management in Derby

When an existing client discuss his expansion plans for the future we wanted to ensure that there were realistic expectations of what could be achieved and also what general marketing online approach would make sense and what search terms would yield the best results.

We already had a number of dedicated website focussed on generating enquiries on specific trades such as plumbing, flooring and joinery work. However, with the trade resources available and the directors own experience of property development there was a real opportunity to bring this all together.

From a marketing perspective there was consistency in branding across all the existing websites so the next 'group' website design would be simple enough but what services would we highlight in that?

Since the property services were going to be so diverse, this was where the business group name could be used for the URL without it having too much of a negative impact on SEO. Based on online competitive research whilst there was strong competition is specific services this was not too deep, so there seemed good opportunity to rank and generate leads for a number of property services - possibly not top spot but high enough to generate an enquiry.

The website evolved as the client shared more information on what could be offered as he also carried out research and networking to ensure he could provide excellent services in a number of areas.

From a building perspective the opportunity to provide house extensions in Derby also meant that garage conversions and loft conversions could also be targeted.

The company also looked into finance options too help provide additional USPs in a competitive environment and this was featured on the livery of a new vehicle that was used for quoting work around Derby.  The promotion of the vehicle through the van became apparent as searches for the company name began to show up in Google search results too so this coordinated marketing approach was working.

All internal trades would enable total house renovations and office refurbishments in Derby to be comfortably be catered for. However, the access to all trades meant that the company could also provide property management services for landlords. A one stop shop for any repairs or remedial work required by tenants could be managed quickly and effectively. Simply added payment collection to the service offering also meant that they had become a Derby letting agent too.

Just when we thought we had all bases covered an additional service offer was added - deal sourcing. This was the ability to help access appropriate funding for property investors to purchase properties across Derbyshire in need to renovation or possible conversion of use to provide an letting opportunity.

Being able to provide this service meant that a relationship could be provided with prospective clients at inception and as a result everything else make a property rentable could be provided too.

A fairly unique proposition but ideal for first time property investors who can develop a relationship with one company who can provide properties, renovate them, let them and also provide the ongoing repair and maintenance service for them too.

The business continues to grow with Zest Innovation providing additional business process support and recommendations to ensure that prospective customers continue to be managed effectively as the company grows and diversifies.

If you are looking for support on steps to take to grow your business simply get in touch for an initial no obligation chat.